How much change digital marketing

Digital Market gonna change .what’s been working for the last few year is not anymore.you were not gonna do as well with your marketing that you will like.

Hey I am gonna tell you how digital marketing is changing and what you need to do to thrive and succeed.

Digital marketing to omnichannel marketing

The first thing you need to know is digital marketing is moving to omnichannel approach.you used to be able to build a business with just one channel.

For example facebook grew by just telling everyone. Hey, invite your friends.they would take that address book, your address book, and invite all your friend automatically, even without your permission.that’s changed, Those tactics don’t work as well as they used to, I am not saying they don’t work at all. They just don’t work as well as they used to marketing has moved to omnichannel approach.

which now you have to use tactic

Growth hacking

PPC

SEO

Content marketing

Social media

Banner ads

The list is never ending.

The more channel you use, the better off you were gonna be because most of these channels are crawded.beacause there are so many online business. If you don’t use all of them you just won’t do as well.

Conversion optimization

The third one I have to you is conversion optimization.Advertising are getting more and more expensive over time. That’s not gonna change. The only way you’re gonna be able to complete and stay ahead is through conversion optimization.

The more you optimize your landing page for conversions,the better off you gonna be. Make sure you used tools like crazy egg  which allow you to do A/B test so you can squeeze more conversion from the traffic you are getting. Make sure you using tools like Hello Bar which allow existing email collection.Again this will help you get more revenue from the users and visitors you do have. If you don’t do this, as years go on you’re get ground out. By the competitor because they are gonna spend more money than you and they gonna crush you so focus on conversion optimization. Even though it’s not sexy and most people don’t like taking about it in marketing.

Search is moved to voice search

The second thing you need to know and most of you will not like this,search is moving to voice search. By 2023 Comscore estimates that half the searches on google will be thought voice search.

Right now, two out of every five adults are using voice search.

Yes, that means kids aren’t using it as much.but still by 2023, they were saying half of all searches,not just from adults, but half of all searches are gonna be the voice search. So if you wanna do well .you need to leveraging voice search and the way you do this ,

First,make sure your site is HTTPS because most of the sites throughout the top are HTTPS these days

Second your site need to load fast. If it doesn’t load fast,you are not gonna do as well as voice search.

Three, when people are typing in questions they were typically typing in longer term phrases.so your questions, your answer more so to these questions, need to be short and to the point.If your answers are a paragraph long, you are not gonna do as well.compared your answer was one sentence long.

Content marketing

Content marketing just won’t work as well. Think about it any time you search, most of the articles that are at the top are content marketing. Blogging is so powerful and so played out, everyone is resubmit the same information over and over again. Unless you creating amazing new information, that havn’t heard before, you not gonna do well.contect marketing is won’t work as easily to get links or social shares

Marketing Funnels

The fourth tactic I have for you is leverage funnels.Marketing funnel are gonna be more popular than ever.

Before people used to just optimize your campaigns.Now you need to look out.

·       Up sales

·       Down sales

·       Cross sales

·       Lifetime value of customer

·       Churn

Whether you have physical product, digital product or you doing lead generation, you need to track everything from the visitor all the way to a conversion point that’s revenue for them to keep buying, the lifetime value of customer.thats why funnels are important.

If you don’t know who to create a funnel go check out tools like clickfunnel.com.

unless you creating amazing information.

Video contect

Video contect is the future, people wanna engaged through video, and you know what facebook gives more views if it’s video, youtube gives ton of views anad linkdin does as well