Digital Market gonna change .what’s been working
for the last few year is not anymore.you were not gonna do as well with your
marketing that you will like.
Hey I am gonna tell you how digital marketing is changing and what you need to do to thrive and succeed.
Digital marketing to omnichannel marketing
The first thing you need to know is digital marketing is
moving to omnichannel approach.you used to be able to build a business with just
one channel.
For example facebook grew by just telling everyone. Hey,
invite your friends.they would take that address book, your address book, and
invite all your friend automatically, even without your permission.that’s
changed, Those tactics don’t work as well as they used to, I am not saying they
don’t work at all. They just don’t work as well as they used to marketing has
moved to omnichannel approach.
which now you have to use tactic
Growth hacking
PPC
SEO
Content marketing
Social media
Banner ads
The list is never ending.
The more channel you use, the better off you were gonna
be because most of these channels are crawded.beacause there are so many online
business. If you don’t use all of them you just won’t do as well.
Conversion optimization
The third one I have to you is conversion
optimization.Advertising are getting more and more expensive over time. That’s
not gonna change. The only way you’re gonna be able to complete and stay ahead
is through conversion optimization.
The more you optimize your landing page for
conversions,the better off you gonna be. Make sure you used tools like crazy
egg which allow you to do A/B test so
you can squeeze more conversion from the traffic you are getting. Make sure you
using tools like Hello Bar which allow existing email collection.Again this
will help you get more revenue from the users and visitors you do have. If you
don’t do this, as years go on you’re get ground out. By the competitor because
they are gonna spend more money than you and they gonna crush you so focus on
conversion optimization. Even though it’s not sexy and most people don’t like
taking about it in marketing.
Search is moved to voice search
The second thing you need to know and most of you will
not like this,search is moving to voice search. By 2023 Comscore estimates that
half the searches on google will be thought voice search.
Right now, two out of every five adults are using voice
search.
Yes, that means kids aren’t using it as much.but still by
2023, they were saying half of all searches,not just from adults, but half of
all searches are gonna be the voice search. So if you wanna do well .you
need to leveraging voice search and the way you do this ,
First,make sure your site is HTTPS because most of the sites throughout the top are HTTPS these
days
Second your site need to load fast. If it doesn’t load fast,you are not gonna do as well as
voice search.
Three, when people are typing in questions they were
typically typing in longer term phrases.so your questions, your answer more so
to these questions, need to be short and to the point.If your answers are a
paragraph long, you are not gonna do as well.compared your answer was one
sentence long.
Content marketing
Content marketing just won’t work as well. Think about it
any time you search, most of the articles that are at the top are content
marketing. Blogging is so powerful and so played out, everyone is resubmit the
same information over and over again. Unless you creating amazing new
information, that havn’t heard before, you not gonna do well.contect marketing
is won’t work as easily to get links or social shares
Marketing Funnels
The fourth tactic I have for you is leverage
funnels.Marketing funnel are gonna be more popular than ever.
Before people used to just optimize your campaigns.Now
you need to look out.
· Up
sales
· Down
sales
· Cross
sales
· Lifetime
value of customer
· Churn
Whether you have physical product, digital product or you
doing lead generation, you need to track everything from the visitor all the
way to a conversion point that’s revenue for them to keep buying, the lifetime
value of customer.thats why funnels are important.
If you don’t know who to create a funnel go check out
tools like clickfunnel.com.
unless you creating amazing information.
Video contect
Video
contect is the future, people wanna engaged through video, and you know what
facebook gives more views if it’s video, youtube gives ton of views anad
linkdin does as well
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